"The biggest untold secret in building a founder's personal brand is this: you are not making content for you - you are making content for your customers."
"If ten thousand people liked you followed you, that would be useless. If ten thousand potential customers followed you, that is gold."
"People are much more likely to buy from people/companies they know, trust and respect before they start their buying journey."
"Ask yourself: why are you building a founder brand? If you are like me, who started posting on LinkedIn 2 years ago because no one had heard of my company and I wanted to drive exposure and get more sales... you are not the audience, your customers are."
Founder brands are popular, but many founders mistakenly create content for themselves rather than their target customers. Effective branding involves understanding the audience and focusing on their needs. The key to success is to attract potential customers who trust and respect the brand. This can be achieved by identifying a dream customer and tailoring content to engage them. Building a personal brand should prioritize customer connection over personal achievements to gain a competitive advantage in the market.
Read at Inc
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