"Scammers have harnessed AI and deepfake technology to create sophisticated, convincing ads that exploit celebrity trust, challenging users to differentiate between real and fake."
"With AI's ability to replicate appearance and voice, scammers can now create extremely realistic endorsements for fake products, raising concerns over digital deception."
Scam ads on Facebook have undergone a transformation, moving from obvious clickbait to sophisticated campaigns supported by artificial intelligence and deepfake technology. These scams now feature convincing deepfake videos of celebrities endorsing fake products, manipulating user trust in public figures and Facebook's ad platform. The tools to create these ads are easily accessible, allowing scammers to produce realistic deception on a large scale. Real-life examples include fake giveaways and promotions that harvest personal information, raising significant concerns about digital security and user trust.
Read at Fox News
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