"TikTok announced the launch of Bulletin Board, a new feature allowing creators to establish a dedicated channel where they can post updates, images, or videos to their followers. The tool resembles other broadcast-style features from rival platforms but is now integrated directly into TikTok's ecosystem. The feature supports text, image, and video posts, and enables followers to react with emojis (but not respond with full comments)."
"Access is currently limited: creators must be at least 18 years old and have at least 50,000 followers to launch a board. Followers join a creator's board by tapping its name under the creator's bio; once subscribed, they receive inbox notifications for new posts. Why this is important: First, this feature changes the way creators can engage their audience on TikTok, moving from broad feed posts"
Bulletin Board allows creators to create a dedicated channel to post text, image, and video updates that followers can subscribe to. Followers can react with emojis but cannot post full comments. Creators must be at least 18 and have at least 50,000 followers to launch a board. Followers join by tapping the board name under a creator's bio and receive inbox notifications for new posts. The feature creates opt-in, broadcast-style communication that can increase creator control, encourage loyalty, enable curated content delivery, and support TikTok's strategy to retain creators amid platform competition.
Read at Digital Trends
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