"TikTok on Wednesday announced the launch of a new "Local Feed" in the U.S. version of the app, which displays content related to travel, news, events, shopping, and dining near the user's current location. The feed's arrival comes shortly after a change in TikTok's terms of service under the new U.S. joint venture, which said that the app would begin to collect precise location information from TikTok users."
"Today, TikTok confirms the reason it's now asking for more accurate location information is to help power the Local Feed. However, it notes that users will be able to control whether or not precise location sharing is on, and the default will be set to "off," making this an opt-in experience. The Local Feed had rolled out in December to select European markets, including the U.K., France, Italy, and Germany."
"The addition also ties to the company's push to attract small businesses to its app, not only as content producers but as advertisers. This could help insulate it against further regulation and help it to claim, as Meta does, that it should not be reigned in because so many small businesses rely on its services to reach their customers. Notes TikTok, 7.5 million businesses currently use the app to reach global customers, and these businesses support more than 28 million workers,"
TikTok launched a Local Feed in the U.S. that surfaces travel, news, events, shopping, and dining content near a user's current location. The Local Feed is powered by more precise location information, which will be off by default and controllable by users as an opt-in setting. Posts are shown based on location, content topic, and posting time to provide up-to-date local information and suggestions. The feature has been tested in several European markets and aims to attract small businesses as content creators and advertisers, citing widespread small-business use and reported benefits for growth and customer reach.
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