"Who has never been impacted by a post or advertisement while scrolling through the social media feed? From makeup tips and fast recipes to the sale of high-cost products, the content on digital platforms already exerts influence over users, especially in advertisements that are attractive to the public. According to Daniela Cunha, who holds a master's degree in Consumer Behavior, this influence happens through short videos that interact with the audience and showcase products and their actual uses."
"Known as a social media platform with entertainment, culinary, sports and many other types of videos, the app has established itself as one of the most used platforms in the world, with more than one billion users per month. Becoming part of the public's routine, the app not only spreads trends but also contributes to a new way of selling called social commerce, with its own channel known as TikTok Shop."
Short, engaging videos on social media interact with audiences and demonstrate products in real use, increasing persuasive impact. Social media advancement enables wide, immediate dissemination of services and products directly to users' hands. One platform in particular has grown to over one billion monthly users and embeds itself in daily routines. That platform spreads trends through replicated videos and facilitates a new selling model called social commerce via an integrated shopping channel. Users often recreate trending content to feel connected and gain engagement, amplifying product visibility and accelerating consumer adoption of showcased items.
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