"Gen Zers are addicts when it comes to social media and live much of their lives through their digital devices, spending a shocking 10.6 hours engaging with online content every day. Social media is one of the biggest influences on their lives. However, they are not susceptible to everything they see online. Despite being dubbed the digital native generation, they can spot when something is 'off'."
"Raptor found that brands are grouping all gen Zers together into a single stereotype, failing to recognize sub-cultural nuances between different groups. In 2023, gen Zers are hoping that brands start to recognize them as individuals. Brands should also make an effort to understand the variations in style, interests, hobbies, political beliefs and principles that exist among them. There is a common misconception that dating for younger generations is easy with the rise of dating apps like Tinder, Hinge, and Bumble."
Generation Z spends an average of 10.6 hours daily engaging with online content, making social media a dominant influence. Gen Z can detect inauthentic content and are increasingly tired of marketing that fails to reflect their reality and uses inauthentic influencer ads. Brands often lump all Gen Zers into a single stereotype, overlooking sub-cultural nuances in style, interests, hobbies, political beliefs, and principles. Dating apps have made dating more sporadic, creating situationships and fewer meaningful connections. Most students cannot name brands that support sexual health and safety, and Gen Z seeks brands that understand dating struggles and offer real support.
Read at The Drum
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