"If someone told you in 2000 that a quarter-century later, you'd be watching Nick Carter and Howie D debate hand-heart gestures while holding Pizza Hut's Heart-Shaped Pizza, you probably would've said, "Tell me why?" Well, here we are in 2026, and it's happening: and honestly? It's exactly what Valentine's Day marketing needed. Pizza Hut just dropped "The Shape of My Heart-Shaped Pizza," a limited-time Valentine's Day campaign that pairs two icons known for matters of the heart:"
"The collaboration couldn't have come at a better time. The Backstreet Boys are currently celebrating the 25th anniversary of their chart-topping, five-time Grammy-nominated album Millennium, and they're packing the house at their "Into The Millennium" residency at the SPHERE in Las Vegas. Meanwhile, Pizza Hut is bringing back one of its most anticipated seasonal items: the Heart-Shaped Pizza: for another year of Valentine's Day magic."
Pizza Hut launched a limited-time Valentine's campaign called "The Shape of My Heart-Shaped Pizza" pairing Backstreet Boys members Nick Carter and Howie Dorough with the Heart-Shaped Pizza. The campaign plays on the band's 2000 hit "Shape of My Heart" and leans on nostalgia and playful wordplay aimed at millennials. The Backstreet Boys are marking the 25th anniversary of Millennium and performing a Las Vegas residency, while Pizza Hut revives a seasonal item. Social spots stage a generational debate over hand-heart gestures — Millennial versus Gen Z — creating a nostalgic, playful pop-culture moment designed to generate buzz for Valentine's Day.
Read at Food & Beverage Magazine
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