"Social media marketing has become one of the most valuable tools in the modern real estate agent's tool kit. Just ask the 39% of active agents who rank social media as the top technology for attracting high-quality leads, ahead of customer relationship management tools and even the local multiple listing service (MLS). Effective social media content has the power to shape first impressions and influence buying decisions long before a lead schedules a showing, but success doesn't come from posting at random."
"Forty-three percent of home buyers begin their search on the internet, and social media is a top destination. Among Generation Z and Millennials, who in 2024 accounted for 41% of buyers, 41% used social media to learn about real estate. Across generations, the average daily social media user in the U.S. is scrolling for two hours and 16 minutes each day."
Social media marketing is a leading technology for attracting high-quality real estate leads, with 39% of active agents ranking it first. Many agents invest privately, as 52% pay out of pocket to reach buyers online. Home buyers often begin searches on the internet, and 41% of 2024 buyers from Generation Z and Millennials used social media to learn about real estate. U.S. users average over two hours daily on social platforms. Social media enables cost-effective property showcases, client testimonials, open-house promotion, and market insights, and its greatest value lies in building relationships that convert leads into sales. Strategic, audience-tailored content is essential for success.
Read at Forbes
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