"Regular Pinterest users have been complaining for months (at least) that the site has increasingly deprioritized the kind of human creativity that once made the social media platform a success, instead opting to fill feeds with AI slop. Well, bad news for anyone who hoped that their complaints might be heard and acted upon: the company is planning to downsize its workforce and invest more in AI, ."
"The trade reports this morning that Pinterest plans to reduce its staff by 15 percent and will be "reallocating resources to AI-focused roles and teams that drive AI adoption and execution" and "prioritizing AI‑powered products and capabilities." The changes are expected to go into effect by the end of September. Longtime users of the platform will likely not be surprised by this, even if they are disappointed."
"These developments were documented in a article published in late 2025 , which also gave voice to the myriad complaints the site's users had. "The greed and exploitation has become steadily more obtrusive and has now reached a point where the user experience is entirely marred," said one user of the platform. Many of the ads lead to "ghost stores," while small business owners who have used the site for a long time claim that all the AI ads have drowned them out."
Pinterest plans to cut 15 percent of its workforce and reallocate resources toward AI-focused roles and teams, prioritizing AI-powered products and capabilities by the end of September. Regular users report that the platform has deprioritized human creativity and increasingly fills feeds with AI-generated content. Pinterest promoted its shift toward AI, claiming after Q3 2025 to have turned the platform into an AI-powered shopping assistant for 600 million consumers and launching a generative AI tool for advertisers in 2024. Longtime users and small business owners complain that AI ads create ghost stores and drown out organic creators. Pinterest's stock has fallen 21 percent over the past year.
Read at Jezebel
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