"Pinterest has long been an important platform for consumers, where they find inspiration on projects as big as kitchen renovations or as simple as a fresh coat of paint. We aim to provide the tools and resources they need to make their DIY dreams a reality through radical helpfulness,"
"This integration allows us to bring together organic inspiration and the world of both influencers and social commerce to maximize impact."
"We really like the idea of that intent-centric community - when people are on Pinterest, they have an intent that they're taking, whether they're furnishing out their home, or they're manifesting where they want to travel to,"
"It's that behavior that we really wanted to capture, and that community is really big for that."
Omnicom Media's Creo agency is partnering with Pinterest to access the platform's creator community, add shoppability to select offerings, and feed creator intelligence into Omnicom's Omni platform. Pinterest users often visit with active intent to find ideas or products, making creator-driven content more impactful for commerce-focused brands. The Home Depot views Pinterest as a key source of inspiration for projects large and small and plans to combine organic inspiration with influencers and social commerce to maximize impact. Creo emphasizes Pinterest's intent-centric community and believes that user behavior aligns well with client goals. The collaboration is active in the U.S. and aims to expand globally by year-end, beginning with creator discovery via Pinterest's Creator Directory.
Read at Digiday
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