Is there a reputational risk for advisors still on X?

"Some financial advisors are reevaluating their presence on X (formerly Twitter) as concerns about reputational risk tied to the platform continue to emerge. Recent reports of offensive or (including hate speech, AI porn and the sexualization of minors) and platform challenges (like the behavior of firm chairman ) have raised questions about content moderation and governance, prompting some businesses and professionals to head for the exit."

""If a thought hit my head, it went out as a tweet, and I relished that," he said. And while is still active, he no longer posts to the platform or visits it for content. "The content is curated with no thought to my interests," he said. "My feed is filled with racist posts, conspiracies and, yes, even hardcore porn. ... It is definitely not a serious place to be, especially if you are a business.""

Financial advisors are reevaluating their presence on X (formerly Twitter) because of reputational risk tied to offensive content and governance failures. Reports of hate speech, AI porn, sexualization of minors, and leadership behavior have raised content-moderation and governance concerns, pushing some businesses and professionals to exit. Some advisors retain accounts to preserve followings but stop posting due to inappropriate curated feeds filled with racist posts, conspiracies, and explicit material. Firms cite brand risk and the importance of credibility and trust in relationship-driven businesses. Passive association with a platform perceived as unstable or ethically compromised can prompt client and prospect concern.

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