"Mark S. Zuckerberg built his Indianapolis bankruptcy practice decades before a Harvard sophomore with the same name launched Facebook. Yet Meta's algorithms repeatedly branded the veteran attorney an impersonator of its own CEO, suspending his business accounts nine times over eight years-five business page suspensions and four personal profile bans. These weren't brief hiccups-some suspensions lasted months cutting off client communications and torching advertising dollars while his legal bills kept coming."
"The financial damage stung worst. Zuckerberg spent over $11,000 on Facebook ads to grow his practice, only to watch Meta hide his pages mid-campaign. Each suspension meant wasted advertising spend and lost business opportunities for a lawyer who had been serving clients for nearly four decades. "It's not funny. Not when they take my money. This really pissed me off," he told reporters after filing suit in Marion Superior Court this September."
"Meta acknowledged the errors after internal review, with a spokesperson stating they "reinstated Mark Zuckerberg's account, after finding it had been disabled in error." The company claims it's working to prevent future occurrences. But damage was done. The company's automated moderation-designed to catch celebrity impersonators at scale-couldn't distinguish between a tech billionaire and a bankruptcy attorney who'd been practicing law since the 1980s."
Mark S. Zuckerberg built his Indianapolis bankruptcy practice decades before a Harvard sophomore with the same name launched Facebook. Meta's algorithms repeatedly labeled the attorney an impersonator of its CEO, suspending his business pages five times and personal profiles four times over eight years. Some suspensions lasted months, cutting off client communications and wasting over $11,000 in Facebook advertising during interrupted campaigns. Meta later acknowledged errors and reinstated the account after internal review, while claiming efforts to prevent future occurrences. The lawsuit seeks account restoration, reimbursement for wasted ad spend, and attorney fees under negligence and breach of contract claims.
Read at Gadget Review
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