"Social media platforms like Instagram, Twitter, and TikTok have become the main stage for both established stars and fresh faces. It's not just about being seen-it's about being heard, sharing opinions, and letting fans in on the everyday moments that never made it to the telly. This shift has levelled the playing field. Rising talents can now build massive followings from their bedrooms, bypassing traditional gatekeepers. At the same time, established celebrities are learning to adapt, using social media to stay relevant and relatable."
"The result? A more interactive, sometimes unpredictable, celebrity culture where fans can influence trends, spark debates, and even make or break careers with a single viral post. With this new digital landscape, the line between celebrity and influencer has blurred. Some of Ireland's most recognisable faces have become savvy entrepreneurs, using their platforms to launch brands, support causes, or collaborate with companies."
Irish celebrity culture has shifted from television and magazines to social media platforms such as Instagram, Twitter, and TikTok. Celebrities now share everyday moments, opinions, and behind-the-scenes content, creating direct engagement with fans. The change has levelled the playing field, enabling emerging talents to build followings without traditional gatekeepers while prompting established stars to adapt for relevance and relatability. Fans can influence trends, ignite debates, and impact careers with viral posts. The boundary between celebrity and influencer has blurred as public figures launch brands, support causes, and partner with companies. Sponsored content and heightened public scrutiny increase pressure for transparency.
Read at London On The Inside
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