"A video goes viral when TikTok keeps showing it to more users on the For You page. Engagement rates average 3-5%, indicating that likes are only one part of overall performance rather than the main factor."
"Virality comes from three things working together: engagement, retention, and how well the video matches the audience. TikTok does not have an official rule for what counts as viral."
"TikTok decides which videos to show based on how users react to them. User interactions, video information, and device signals are key factors in determining virality."
"Watching the full video is more important than just liking it. If people stay and watch till the end, TikTok sees it as high quality content."
A video goes viral on TikTok when it is shown to more users on the For You page. Engagement rates average 3-5%, indicating that likes are not the sole performance metric. Virality is determined by absolute reach, relative reach, and engagement rate. TikTok's algorithm prioritizes user interactions, video information, and device signals, with full video views being more significant than likes. The initial seconds of a video are crucial for capturing viewer interest.
Read at London Business News | Londonlovesbusiness.com
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