"Recently, we've started showing more social media posts in Discover in general, and that's not just from X, but also from Instagram, TikTok, and several other sources. We're doing this because we found that users enjoy content written by humans, or essentially shorter versions of content."
"It's not that we're saying this type of content is the future and everything will turn into short-form content; rather, it's something we are experimenting with. I expect the amount of social media content we show in Discover to vary over time."
"If you see too many X posts, don't hesitate to let us know and we can pass that feedback along. If you feel the wrong type of social media posts are being shown, that's also useful feedback for the teams, especially since they are actively working on it right now."
Google has confirmed an increase in social media posts appearing in the Discover feed across multiple platforms including X, Instagram, TikTok, and other sources. This change stems from user preference for human-written content and shorter-form formats. Google emphasizes this is an ongoing experiment rather than a permanent shift toward short-form content dominance. The company expects the volume of social media content to fluctuate over time and encourages user feedback on content quality and frequency. Users can block specific accounts in Discover similar to blocking websites, and this blocking behavior serves as a signal for teams to improve content curation and relevance.
Read at Search Engine Roundtable
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