"A year has, arguably, never been more consequential for TikTok than 2025. It both began and ended with the social media platform facing an uncertain future in the United States as a potential ban loomed. However, except for a 24-hour period of darkness in January, users have proceeded as usual. Songs from past generations recirculated the charts, grown men wished their friends goodnight and quarter zips became cool again."
"'Trend is a nebulous word,' TikTok's Creative Center website says. 'It can describe ever-changing definitions of what's cool or sales patterns over time.' On TikTok, trends are 'the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform,' according to the social media platform. As the calendar flips to 2026, here's a look at our top 10 picks for the most viral trends that spread on TikTok this year."
TikTok experienced an uncertain outlook in the United States in 2025 amid potential ban threats. A 24-hour outage occurred in January, but user behavior largely remained unchanged. Songs from past generations recirculated the charts, grown men exchanged goodnight messages, and quarter-zip garments regained popularity. TikTok defines trends as creative formats, ideas, and behaviors that attract attention and influence platform activity. A viral 'Group 7' phenomenon originated from a musician's seven-video experiment. A resurfaced Jet2 airline advertisement set to Jess Glynne's 'Hold My Hand' prompted widespread travel envy and engagement.
Read at USA TODAY
Unable to calculate read time
Collection
[
|
...
]