""We've been collecting and stalking people who post their skincare acne journey online. I want to focus on smaller creators and people that feel really passionate about the products-our target consumer.""
""What had always excited me was starting a company of my own. There was a lot of outreach from other places asking me to either be the face of their brand or work with them in x, y, z capacity-and I entertained a few decisions-but ultimately nothing ended up feeling true to me.""
Alix Earle has launched Reale Actives, a skincare brand developed with dermatologist Dr. Kiran Mian. Earle engaged her 14 million followers in a digital scavenger hunt to unveil the brand, using clues and puzzle pieces. This approach mirrors Taylor Swift's marketing tactics. Earle expressed her long-standing desire to create her own company, rejecting offers to represent other brands that did not align with her vision. The brand has been in development for years, emphasizing a personal connection to skincare.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]