"At the time of writing, the warehouse grocery store chain had 81 million paid members globally. Some are more keen than others. To give you an idea: Married couple David and Susan Schwartz have written about their love for Costco in a self-published book, which documents their journey visiting more than 200 Costco locations around the world. That's the kind of love Costco inspires, with its low prices, in-house food court, and unique product offerings."
"Laura Lamb, based in Dallas, describes herself as a "Costco obsessed mom." But she's more than obsessed, she has, quite frankly, become an expert on the warehouse chain. With 1.5 million followers on TikTok, people flock to her account, @costcohotfinds, as a trusted and reliable source of all things Costco. Lamb posts about basically anything that catches her eye at Costco (and she also partners with brands that sell products in the store), but most of her content is food-related."
Costco has 81 million paid members globally and inspires deep customer loyalty, with some fans traveling to hundreds of locations. Married couple David and Susan Schwartz visited more than 200 Costco stores and self-published a book about their experiences. Costco draws shoppers with low prices, an in-house food court, and unique product offerings. TikTok creators specialize in sharing Costco-related content and updates. Laura Lamb, a Dallas-based creator with 1.5 million followers on @costcohotfinds, focuses on food items, promotions, limited-edition offers, and product reviews, and she partners with brands that sell products in the store.
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