5 Tactics To Generate High Value Leads On LinkedIn, Without Being Salesy

"LinkedIn is not what it used to be. Gone are the days when you could post a motivational quote and watch your inbox fill with leads. The platform has changed, the algorithm has gotten mysterious, and your audience has gotten smarter. When I started using LinkedIn seriously in 2024, I had 7,000 connections and zero strategy. Now, with over 45,000 followers and consistent leads flowing into my business, I've learned what actually works."

"Your fastest path to leads starts in the comment sections of accounts 4-10 times bigger than yours. Find 20 profiles that share your target audience and bookmark them. Spend 15 minutes each morning leaving thoughtful comments on their recent posts. Not "great post!" but actual insights of substance that add value. When someone posts about marketing challenges, share a specific tactic that worked for you. Your comment becomes a mini-post that showcases your expertise to exactly the right people."

"Your hook determines whether someone reads your post or keeps scrolling. The first 1-3 lines need to create an information gap that only your post can fill. Skip the questions, avoid the emojis, write like you're texting a friend about something fascinating. I tested 50 different hook styles last month. The winners are always short statements that challenge beliefs. Unexpected statistics without context until line two. Your hook should make someone think "wait, what?" and feel compelled to click "see more.""

LinkedIn no longer generates reliable leads from generic motivational posts because the platform, its algorithm, and audiences have evolved. High-value lead generation requires a deliberate strategy that turns a LinkedIn presence into a conversion-focused asset. Prioritize strategic commenting on accounts four to ten times larger than your network, leaving thoughtful, substantive insights for 15 minutes each morning. Craft hooks in the first one to three lines that create an information gap and provoke curiosity. Avoid emoji-driven questions and favor short belief-challenging statements or surprising statistics. Optimize the profile to function as a conversion funnel that captures interest and directs next steps.

Read at Forbes