"Social media is a powerful tool for making money online. Research from Canva shows that 44% of U.S. professionals make money from side hustles that blend creativity, social media, and AI. And it's easy to see why: social media empowers its 5.66 billion users (as reported by Statista) to reach and connect with new people all over the world, every single day."
"This is a fast-growing industry. Global Growth Insights reports that the UGC market will reach over $12 billion in 2026 and is projected to reach over $15 billion by 2027. Additionally, they report 78% of consumers prefer UGC content to traditional advertising, and 62% of brands report higher engagement from this type of content. You don't need to have a large following to get your UGC side hustle started, either. Some brands report that working with smaller creators in specific niches leads to higher engagement,"
Social media enables 5.66 billion users to reach and connect with people worldwide and serves as a powerful tool for making money online. Canva research finds 44% of U.S. professionals earn from side hustles that blend creativity, social media, and AI. UGC creators partner with brands to produce short-form videos such as Instagram Reels and TikToks; the UGC market is projected to exceed $12 billion in 2026 and $15 billion in 2027, with 78% of consumers preferring UGC and 62% of brands noting higher engagement. Creators with small niche followings can attract brand partnerships. Live social shopping hosts go live on platforms like Instagram Live, TikTok Shop, and Whatnot to sell products, interact with viewers in real time, and earn commissions, with major livestreams drawing tens of thousands of viewers.
Read at Forbes
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