"Nothing is one-size-fits-all-which means you'll have to nail down the right combination of tools to help you manage your brand's social presence. Alexandra Bernstein, social media director at New York City-based digital marketing agency Moburst, for one, says she thinks of the platforms and tools she uses each day as part of "an ecosystem," meaning she's building a suite of products rather than hunting for one single solution to help her execute her social media strategy."
"Maria LaMagna Morales, founder of Los Angeles-based social media firm Press Publish Studio, says she struggled to edit videos before discovering Veed. The editing platform's AI features allow you to describe how you want to edit your video in writing, cut sections by deleting parts of the video's transcript, and generate B-roll, according to Morales. "It has taken the amount of time and-more importantly, I think-frustration that I used to have from video editing and drastically cut it down," she says."
Maintaining a social media presence is essential while building a platform can be challenging. A growing market of content-creation and social media management tools helps marketers compete as the creator economy expands. No single solution fits every brand, so professionals assemble an ecosystem of platforms to execute strategy. Veed offers AI-driven video editing features—written edit instructions, transcript-based cuts, and B-roll generation—that reduce time and frustration. Small businesses often choose simpler, lower-cost tools like Short.io for link shortening when advanced tracking is unnecessary.
Read at Inc
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