A mask can't hide you from God': can you shame an ICE agent into quitting?

"A mask can't hide you from your neighbors, your children and God. You can walk away, before the shame follows you home. The ad was paid for by Women's March, a non-partisan non-profit, which, according to its mission statement, transforms women into feminists. We mobilize women on the issues that matter to us, says Rachel O'Leary Carmona, executive director of Women's March. And ICE, obviously, was really important to us."

"In it, a little girl with blond hair in a ponytail lies on her belly, working on a coloring book. A nearby TV blares with images of immigrants being brutalized by ICE agents. The front door opens and the girl bounces up, rushing over to hug her father and asks: Daddy, how was your day? while the camera reveals ICE insignia on his shirtsleeve."

"Women have been the tip of the spear in anti-ICE organizing, Carmona says. When 37-year-old US citizen Renee Good was shot and killed by the ICE enforcement officer Jonathan Ross in Minneapolis, Minnesota, earlier this year, a new acronym emerged in rightwing circles to describe such protesters: Awful, for affluent white female urban liberal. (The term seems to have originated from the conservative Christian commentator Erick Erickson, who called Good an Awful in a post on X shortly after the attack.)"

"With their ad campaign, Carmona and Women's March wanted to dive deeper into what motivates ICE agents. We started thinking about the moral imperative, she says, but also the people who are choosing to join this brutality, perhaps because of economic incentives. The Trump administration's One Big, Beautiful Bill Act offered a $50,000 signing bonus for new I"

A TV ad began running in Charlotte, North Carolina, and Palm Beach, Florida. A blond little girl colors while a nearby TV shows immigrants being brutalized by ICE agents. The father enters with ICE insignia visible on his shirtsleeve, and the girl asks how his day went. A voiceover says a mask cannot hide someone from neighbors, children, and God, and urges walking away before shame follows home. The ad was paid for by Women’s March, described as mobilizing women on issues that matter. The campaign connects anti-ICE organizing to women’s motivations and discusses how economic incentives may influence people who join ICE enforcement.

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