A decade on from his NFL kneeling controversy, Colin Kaepernick has a message for Gen Z: don't let the fear of backlash silence you | Fortune
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A decade on from his NFL kneeling controversy, Colin Kaepernick has a message for Gen Z: don't let the fear of backlash silence you | Fortune
"Colin Kaepernick is known for his athleticism and activism. The former San Francisco quarterback raised his voice against racial injustice and police brutality by kneeling during the National Anthem in 2016. At the time, it sparked both significant praise and backlash.Kaepernick was called anti-police, labeled a "traitor" by a league executive, and received countless death threats. He became the face of Nike, which drove some consumers to # JustBurnIt and set their products on fire."
"He cautioned that playing it safe rarely leaves a mark. "When you are true to yourself, people relate to you much better. They feel the authenticity," Kaepernick added. "You also have to be vulnerable in that process." "It's not necessarily going to be always the perfect picture, but what comes out of that is much stronger relationships, much better relatability, and people often start opening up on their end as well.""
Colin Kaepernick gained prominence for kneeling during the 2016 National Anthem to protest racial injustice and police brutality. The protest produced both praise and severe backlash, including accusations of being anti-police, a league executive calling him a "traitor", death threats, and public boycotts of his sponsors. Kaepernick has remained unsigned by NFL teams but launched Lumi, an AI literacy startup to help Gen Alpha and Gen Z find their voices and write their stories. Kaepernick advises against allowing fear of backlash to silence speech and cautions that over-editing reduces impact. He argues that authenticity and vulnerability build stronger relationships, relatability, trust, and impact.
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