"Panini will no longer provide its World Cup sticker albums after the 2030 tournament, ending a partnership of 60 years with Fifa. The publisher has produced the books and stickers since the 1970 World Cup in Mexico. Football's world governing body has signed a new deal with Fanatics, owner of collectibles brand Topps, which will produce the stickers and trading cards for Fifa tournaments and events from 2031 onwards."
"Fifa president Gianni Infantino described the deal as 'a new, meaningful way for fans to engage with their favourite teams and with their favourite players'. 'This provides another important commercial revenue stream that we channel back, as always, into the game, into football,' Infantino added."
Panini will cease producing FIFA World Cup sticker albums following the 2030 tournament, concluding a six-decade partnership that began with the 1970 World Cup in Mexico. FIFA has signed a new agreement with Fanatics, owner of collectibles brand Topps, to produce stickers and trading cards for FIFA tournaments and events starting in 2031. Fanatics already produces collectables for UEFA after replacing Panini in 2024. FIFA president Gianni Infantino stated the deal offers fans a new way to engage with teams and players while generating commercial revenue directed back into football. Panini sticker books remain available for the 2024 summer tournament, 2025 Women's World Cup, and 2030 World Cup.
Read at www.bbc.com
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