"Dazn is preparing to bid for global broadcasting rights for Champions League games from 2027 in another significant move into football by Saudi Arabia. Saudi's Surj Sports Investment bought a 10% stake in Dazn for $1bn (746.94m) in February, two months after the streaming platform agreed to pay the same sum to Fifa for exclusive global rights for the Club World Cup. Dazn claimed an audience of 2.7 billion for the Club World Cup, a figure understood to relate to total views rather than individual viewers, and social media engagement of 10bn using the same metric."
"Uefa has made a global rights package available for the first time, with the winning platform getting the first pick of the Tuesday game in each match round to stream in every market. The joint venture that unites European Football Clubs (formerly the European Club Association) with Uefa, UC3, is understood to value the single game global rights at about 440m a year, about 10% of its valuation for all the Champions League matches. That would make the four-year rights worth about 1.76bn."
"The tender process, run by the US-based Relevent Sports, has been designed to attract offers from streaming companies such as Netflix, Amazon and Disney+, but Dazn is also intending to bid, despite this year walking away from its TV rights deal in France and seeking to renegotiate its deal in Belgium. Dazn is one of the few companies with the technology and worldwide reach to make a success of global streaming, with its 63-game live coverage of the Club World Cup passing off without problems."
Dazn plans to bid for global Champions League rights for the 2027-31 cycle after Saudi investor Surj Sports bought a 10% stake for $1bn. Dazn paid $1bn for exclusive global Club World Cup rights and reported 2.7 billion total views and 10bn social media engagements using aggregate metrics. Uefa has offered a global rights package permitting the winner first pick of the Tuesday game in every market, with UC3 valuing single-game global rights at about 440m a year, making a four-year deal roughly 1.76bn. The tender, run by Relevent Sports, targets major streamers while Dazn pursues bidding despite regional rights challenges and highlighted technical success in global streaming, notably strong audiences in Brazil.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]