"The west London club have been without a long-term shirt sponsor since their lucrative agreement with mobile phone company Three ended in 2023. IFS' agreement with Chelsea will see their logo feature on the front of the men's and women's teams' kits with immediate effect, meaning Liam Rosenior's side will wear the new shirts for their Premier League match against Burnley on Saturday and Sonia Bompastor's team will do the same against Manchester United in Sunday's Women's FA Cup clash."
""We are incredibly proud to partner with IFS and leverage their leading edge AI software to help propel the club to even greater success," Chelsea president Jason Gannon said. "This partnership is a statement of intent to keep leading in this field, harnessing the opportunities advanced technology brings and unlocking the power of AI to improve everything we do on and off the pitch.""
"The AI firm's deal comes 2½ years after the Three deal expired. Sports data technology company Infinite Athlete became Chelsea's front-of-shirt sponsor on a short-term agreement from September 2023. Last season, Chelsea were without a main shirt sponsor until the final few weeks of the campaign when Emirati property development company DAMAC appeared on their shirts for a short spell."
Chelsea have announced Artificial Intelligence firm IFS as the club's front-of-shirt sponsor until the end of the season, with the IFS logo appearing immediately on men's and women's kits. The men's team will wear the new shirts against Burnley in the Premier League, and the women's team will wear them against Manchester United in the Women's FA Cup. The club described the agreement as a "multi-year global partnership" but did not confirm whether IFS will remain the main kit sponsor beyond the current campaign or disclose the deal's value. IFS describes itself as a leading provider of industrial AI software delivering industry-specific, contextual intelligence. The deal follows the expiry of long-term sponsor Three in 2023 and short-term arrangements with Infinite Athlete and DAMAC.
Read at ESPN.com
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