"Take Bayern's failed attempt to sign Florian Wirtz. The failed transfer signaled a media rampage, ultimately writing Bayern off as a desirable destination for top players without a single minute of the 2025/26 season being played. One signing of Luis Díaz and a few months later, Bayern are the talk of the town across Europe, perhaps even the favorite to win the Champions League. From one end of the pendulum to the other. That's how quickly things change at Bayern."
"So much is being written and so many rumors. The club is just so big and interesting. If a transfer somehow doesn't work out, then it's obviously a huge topic. But we've always said that we don't have to do much with our squad. When our injured players come back, we'll have a really good team. The club hasn't lost any of its appeal. When something is reported, whether positive or negative, it's always about FC Bayern Munich. That's a brand, and it's a huge one."
Bayern Munich attracts relentless media attention that amplifies both successes and failures. Transfer setbacks, such as the failed pursuit of Florian Wirtz, triggered intense negative coverage that painted the club as less desirable to top players. A subsequent signing of Luis Díaz and improved form shifted perceptions, making Bayern a Champions League favorite. Sporting director Christoph Freund emphasizes that rumors and headlines do not affect the club's appeal or long-term planning. Bayern relies on squad depth and returning injured players to remain competitive. The club's global brand and history enable it to absorb criticism and quickly alter narratives.
Read at Bavarian Football Works
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