"In December 2025, Vail Resorts announced a new policy shift: guests who purchase lift tickets 30 or more days in advance now save 30% at 12 destination resorts including Vail Mountain, Breckenridge, Park City, and Whistler Blackcomb. Vail CEO Rob Katz stated the goal was to "fill the gap" between season pass holders and guests who buy tickets just a week ahead. The first eligible day for these savings was January 5, 2026."
"European resorts have long maintained lower lift ticket prices, though exact comparisons require careful research. PeakRankings documented that Les 3 Vallées, the world's largest ski area with 340 runs and 160 lifts, charges approximately 82 euros (around $96 at current exchange rates) for day passes. Meanwhile, smaller U.S. resorts like Windham Mountain in upstate New York command up to $225 for a single day despite being a fraction of the size."
BrainsCurrent pricing data reveals surprising truths about transatlantic ski trips. Paired comparisons of Vail versus Courchevel, Jackson Hole versus Andermatt, and other destination pairs showed Europe prevailed in two of five matchups after factoring flights, lodging, and lift tickets. Vail Resorts instituted a December 2025 policy offering 30% off lift tickets bought 30 or more days in advance at 12 destination resorts, with the first eligible day January 5, 2026, intended to "fill the gap" between season-pass holders and last-minute buyers. European resorts typically charge lower day-pass prices, while top North American resorts average about $225 per day.
Read at SnowBrains
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