"Investment in 2025 represents 32% of pre-tax turnover—nine percentage points above the 10-year average—demonstrating how large a share of revenue operators are directing back into infrastructure and modernization. Long-term analysis shows that ski areas now must devote a greater portion of their turnover to capital projects than they did in the early 2010s, as projects have grown more technically demanding, regulatory requirements have increased, and equipment costs have risen sharply."
"True performance now lies in the ability of operators to sustain this effort over time, reconciling modernisation, diversification and financial balance. The overall investment figure remains strong, but it reflects mounting economic, regulatory, and climatic pressures that ski resort operators must navigate while maintaining infrastructure quality and competitiveness."
French ski resorts maintained €555 million in investment during 2025, nearly matching 2024 levels and remaining 50% above the ten-year average. This represents 32% of pre-tax turnover, nine percentage points above historical averages. Ski lift installations accounted for approximately half of total investment at €281 million across 48 projects, with conveyor belts dominating beginner area development. However, operators face mounting challenges as equipment costs, regulatory requirements, and technical demands have increased substantially. Between 2019 and 2025, detachable chairlift prices rose faster than lift ticket prices. Industry leaders emphasize that sustaining this investment level requires balancing modernization, diversification, and financial stability amid economic and climatic pressures.
#ski-resort-investment #mountain-infrastructure #equipment-costs #regulatory-compliance #tourism-economics
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