Stores Like Trader Joe's Have Totally Mastered This Snack Dark Art. But It May Not Last for Long.

"Knockoffs of more popular brand-named snacks are so rampant in the grocery industry that many of us had entire childhoods based on them."

"Recently, J.M. Smucker sued Trader Joe's over claims that the brand was hawking a brazen copycat of Smucker's iconic PB&J pouches, Uncrustables."

"A few years ago, the Georgia-based Garnish & Gather meal service sued Target for their not at all similarly named Good & Gather product line."

"Last year, Oreo-owner Mondelez sued Aldi, alleging the chain is mimicking many of their cracker and cookie products."

Knockoff snacks have become a common occurrence in grocery stores, often disappointing children who expect brand-name treats. Parents reflect on their own experiences with generic products, leading to a sense of nostalgia. These imitations, often poorly executed, have prompted legal action from original brands. Recent lawsuits include J.M. Smucker against Trader Joe's for copying Uncrustables and Garnish & Gather suing Target over the Good & Gather line. Mondelez also took legal action against Aldi for mimicking their products, highlighting the ongoing conflict in the snack industry.

Read at Slate Magazine