Santa Clara County is suing Meta over allegations it profited from scam advertisements that particularly targeted seniors and families | Fortune

"Santa Clara County, California, sued Meta Platforms Inc. over allegations that the company “knowingly facilitates and profits from billions of scam advertisements” on its social networks, including Facebook and Instagram. The complaint accuses the social networking giant of defrauding seniors and families with scam ads, which the company allegedly tracks. Meta makes approximately $7 billion in revenue each year from these kinds of ads, according to a statement from Tony LoPresti, the Santa Clara County counsel, who is bringing the lawsuit."

"LoPresti is seeking injunctive relief, civil penalties and restitution for money lost as a result of Meta's actions. A spokesperson for Meta did not immediately respond to a request for comment. Santa Clara County houses much of Silicon Valley, and many of Meta's employees live there, including Chief Executive Officer Mark Zuckerberg. Meta's headquarters are in neighboring San Mateo County."

"LoPresti claims certain ads promote a series of scams, including “fraudulent financial products, cryptocurrency schemes, purported cures for incurable diseases, ineffective nutritional supplements, and impersonations of celebrities asking for monetary contributions.” Meta makes the vast majority of its revenue from advertisements, and brought in over $200 billion in sales in 2025."

Santa Clara County, California sued Meta Platforms Inc. alleging the company knowingly facilitates and profits from billions of scam advertisements on its social networks, including Facebook and Instagram. The complaint alleges scam ads defraud seniors and families and that Meta tracks these advertisements. The county claims Meta generates about $7 billion in annual revenue from these kinds of ads. The lawsuit seeks injunctive relief, civil penalties, and restitution for money lost due to Meta’s actions. The complaint describes scam categories including fraudulent financial products, cryptocurrency schemes, purported cures for incurable diseases, ineffective nutritional supplements, and impersonations of celebrities requesting money. Meta did not immediately respond to a request for comment.

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