"Shoppers may be attempting to maximize their spending power in the face of uneven improvements in consumer prices, according to Goodwill of Silicon Valley officials. Younger shoppers, including Gen Z, continue to be drawn to thrift and resale for sustainability and style, said Jessica Castello, Goodwill of Silicon Valley's vice president of retail."
"Every dollar spent in our stores is reinvested in our local programs, allowing us to serve more people and help them get the skills needed to start on a career pathway, Baker said. Goodwill of Silicon Valley's programs include job training, housing stability, and long-term self-sufficiency, the nonprofit stated."
"In 2025, the organization's employment programs helped 409 people to secure jobs. Participants in the program earned an average wage of $21.70 per hour. Participants in the post-prison reentry program had a 14% recidivism rate. That's well below the Santa Clara County recidivism rate of 40%, Goodwill stated."
Goodwill of Silicon Valley reported a 4.5% increase in retail sales during 2025 compared to 2024, with total retail revenue rising 5.8%. The growth reflects consumers maximizing spending power amid uneven price improvements. Younger shoppers, including Gen Z, continue shopping thrift stores for sustainability and style, while families and value-conscious households increasingly purchase everyday essentials. Sales momentum strengthened into 2026, with January donations rising 7.5% year-over-year. Revenue supports local programs including job training, housing stability, and self-sufficiency initiatives. In 2025, employment programs helped 409 people secure jobs averaging $21.70 per hour, while the post-prison reentry program achieved a 14% recidivism rate, significantly below Santa Clara County's 40% rate.
Read at www.mercurynews.com
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