"What's the most exciting thing about the onset of fall? Some may say the cooler temps and, with that, the ability to start whipping out your favorite jackets and boots. Others would say it's the start of NFL season, which kicked off this past weekend. San Francisco 49ers quarterback Brock Purdy says both. Purdy has partnered up with Western and workwear brand Ariat, and together with 49ers center Jake Brendel and a squad of Stanford linemen, presents a true American hoedown throwdown."
"If you're unfamiliar with Ariat, they make tough-as-nails shoes and apparel with a Western, down-and-dirty flair. Here at InsideHook, we're particular fans of the cowboy boots. Their pieces don't have to be worn completely country-fied (like this time Chris Pratt rocked them with a sleek 'fit), though we dig the way Brock Purdy and the gang leaned into it. You can now shop Purdy's favorite picks from Ariat's collection. In the meantime, we've rounded up Purdy's outfit from the ad, below:"
Cooler fall temps bring jackets and boots, and the start of the NFL season coincides with new seasonal style moments. San Francisco 49ers quarterback Brock Purdy partnered with Western workwear brand Ariat and, alongside 49ers center Jake Brendel and a squad of Stanford linemen, appears in an American-style hoedown advertisement. The players wear Ariat country-boy classics and perform energetic dance moves, driving the ad's rapid viral spread. Ariat produces durable Western footwear and apparel, notably cowboy boots that can integrate with noncountry outfits. Purdy's selected Ariat pieces are now available to shop.
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