Couples struggle to find time for intimate moments, often because work and parenting consume their schedules. Research shows that even with resources, merely having money isn't enough for relationship satisfaction. A recent study found that couples who invest in time-saving services—like meal deliveries or cleaning—report higher relationship satisfaction, especially when they utilize that saved time for quality interactions. The findings indicate that how couples allocate their resources significantly impacts their intimacy and overall relationship health.
In a world where working adults have only about an hour daily of quality time available to spend with loved ones, parenting often takes precedence.
New research suggests it’s how we allocate those resources that stands to benefit our romantic relationships directly.
In a series of studies, researchers found that time-saving purchases can predict relationship satisfaction, particularly for stressed couples.
When people make purchases that free up time, they are more satisfied with their relationships if they use that time for quality experiences together.
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