"The firm behind the top platforms aims to keep singletons swiping and spending money on paid features for a constant stream of revenue, the documentary alleges. Lee Mackinnon, media and technology researcher at the University of the Arts London, says dating apps leave users in a 'constant state of hunger'. '[There's] this kind of reward system where you're getting positive feedback through likes, hits, swipes, so you just continue to go online,' she said."
"It was the first to use the famous swipe right and left capability, although the very first iteration had heart and X buttons for users to indicate if they were interested in someone. Co-founder Jonathan Badeen had the 'epiphany' to let users swipe at the screen as if a pack of cards - and the amount of time users spent on the app started to skyrocket."
App-based dating transformed romantic search by replacing in-person interactions with swipe mechanics that encourage rapid evaluation of many profiles. Swiping produces intermittent rewards and instant dopamine hits from matches, improving mood and prompting repeated use. Users compare swiping to gambling mechanics like slot machines or bingo and describe feeling trapped in a continuous loop. The major platforms are owned by a single conglomerate with multibillion-dollar revenues and design features and paid upgrades that incentivize prolonged engagement and spending. Tinder pioneered the swipe gesture, increasing time on the app by treating profiles like a shuffled card stack requiring users to browse many faces to find a match.
Read at Mail Online
Unable to calculate read time
Collection
[
|
...
]