"By using Listing Spotlight, property managers gain access to the highest available exposure for their properties across the Zillow Rentals ecosystem, which includes Trulia and Hot Pads. Property managers can choose the number of Listing Spotlight placements they want via a monthly subscription with Zillow. They can then assign the placements to specific properties, which they can change as business priorities shift."
"Listing Spotlight is available to AppFolio users starting Monday before it is more widely rolled out in 2026. Zillow announced its partnership with AppFolio in April 2025. The company sees this as a deepening of its partnership with AppFolio. This new offering with Zillow gives AppFolio customers the premium visibility tools they need to stay competitive in a shifting market seamlessly integrated into their existing workflows, Kyle Triplett, the senior vice president of product at AppFolio, said in a statement."
Listing Spotlight allows property managers to purchase monthly subscription placements to gain premium exposure across the Zillow Rentals ecosystem, including Trulia and HotPads. Managers can assign and reassign purchased placements to specific properties as business priorities change. The feature targets single-family rentals and smaller buildings seeking greater exposure and marketing flexibility. Listing Spotlight will be available to AppFolio users starting Monday and will see wider rollout in 2026 following Zillow's April 2025 partnership announcement with AppFolio. The integration provides AppFolio customers with premium visibility tools within existing workflows. Zillow faces legal scrutiny from a CoStar copyright lawsuit and an FTC suit over a rentals syndication deal.
Read at www.housingwire.com
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