"Pantana says the biggest difference between agents who succeed with AI and those who don't is immersion. Nobody alive today has experienced a more innovative breakthrough of technology, he says, citing Seth Godin's description of AI as the biggest change since electricity. Agents who commit 15 to 20 minutes a day to learning what's new, what's possible and what's coming tend to unlock practical use cases organically."
"If you're just immersing yourself in I want to know what's happening' and letting that align with your goals, you'll start to put AI to work in a powerful way, Pantana says. That also means understanding what AI is not. Pantana warned that AI can hallucinate inventing information in an effort to be helpful particularly when it lacks data. It's designed to be helpful, he said. You have to put guardrails on it, because people just blindly believe whatever it says."
"This new tool does this one little thing and you get yourself on this pathway of looking for the next fix. The mindset shift, he says, is about starting with the end in mind. What is the goal I have for my business, and what are the tools I've deemed to be support acts to help me achieve that goal? AI has to be put into the box of a tool or a set of tools utilized to bring about specific outcomes."
Immersion distinguishes agents who successfully integrate AI from those who do not. Daily 15–20 minute learning habits expose new possibilities and organically reveal practical use cases. AI can hallucinate and invent information when lacking data, so guardrails and verification are essential to prevent blind trust. Pursuing tools for novelty leads to reactive, fear-driven adoption; starting with business outcomes focuses AI as a supporting toolset used to achieve specific goals. AI should reduce friction rather than replace authentic effort, for example by streamlining video creation through scripts, teleprompters, eye-contact correction, and other content-production aids.
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