"BuildersUpdate.com has rolled out a pay upon performance model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, addressing builders' concerns over wasted lead-gen dollars."
"Under the program, builders incur no upfront or recurring marketing fees, agreeing to pay a flat marketing fee per home sold when certain conditions are met, including confirmation of new leads."
"BuildersUpdate positions the $750-per-home fee as a substitute for traditional listing and advertising spend, which is typically paid regardless of performance, thus reducing financial risk for builders."
"The platform's distribution network includes placement across more than 13,000 websites and inclusion in over 1.2 million monthly newsletters, enhancing visibility for participating builders."
BuildersUpdate.com has launched a pay upon performance model that allows homebuilders to market their communities without upfront costs. Builders pay a $750 fee only when a sale closes, provided BuildersUpdate is the procuring cause. This model addresses builders' concerns about wasted marketing dollars in a fluctuating market. The program offers access to a vast network of over 841,000 licensed real estate agents and includes features like enhanced search prioritization and a patented electronic buyer registration system to confirm new leads and showcase current incentives.
Read at www.housingwire.com
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