""The ads were just coming up all the time ... The same companies just pop up in my feed over and over again," she says. The honey was promoted as a therapeutic product that could restore and maintain vaginal health. One of its many social media ads features a video of someone eating lobster with their bare hands discussing "unpleasant smells" and the antimicrobial properties of honey."
"There's a whole market online for products to put in or on our genital areas, blurring the lines between hygiene, cosmetics and medicine. The ads make a variety of claims, such as to enhance vaginal fragrance, remove discharge, cool or soothe, alter pigmentation or pH balance, restore microflora, or work as antibacterial or antifungal agents. They can take the form of sprays, creams, wipes, yoghurt, pessaries, pills and more."
Social media advertising pushes products marketed for genital use, presenting them as therapeutic or cosmetic solutions. Ads claim to enhance fragrance, remove discharge, alter pigmentation or pH, restore microflora, and act as antibacterial or antifungal agents. Products appear as sprays, creams, wipes, yoghurt, pessaries, pills and other forms. Vague messaging often omits underlying medical causes of symptoms like smell, leaving consumers uncertain about what is normal. Limited reputable information online leads people to rely on digital ads and content, which can prompt unnecessary purchases and may distort self-perception of natural genital odor or appearance.
Read at Abc
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