"The CCC believes that advertising restrictions do not address the root causes of obesity. Marketing serves to inform consumers of available products; restricting it will not fundamentally change lifestyles, dietary habits, or the complex socio-economic factors that contribute to poor health. The ban sets a dangerous precedent for regulating legal products. Today's policy could easily be extended in future to cover alcoholic beverages, gambling, or other products that adults choose to consume responsibly."
"Consumers and families should be trusted, not treated as wards of the state. Parents, not bureaucrats, are best placed to decide what products their children should see or consume. Innovation and competition suffer when speech is curtailed. Small and medium enterprises rely heavily on advertising to reach consumers, especially online, and are disproportionately harmed compared with larger incumbents."
""This ban is a classic example of nanny-state paternalism that treats adults and parents as incapable of making informed decisions for themselves and their families." "Rather than empowering consumers with information and expanding access to healthier options, the government is choosing to restrict how companies communicate with the public, a move that undermines both free expression and competitive markets.""
UK regulations now ban junk-food advertising on television before 9 pm and across online platforms as part of a childhood obesity strategy. The ban overreaches by limiting adults’ freedom, stifling consumer choice, and targeting lawful commercial speech. Advertising restrictions do not address root causes of obesity because marketing informs consumers and cannot change complex lifestyle and socio-economic determinants. The policy risks setting precedents that could extend to alcohol or gambling. Parents should decide what children see. Restricting advertising disproportionately harms small and medium-sized enterprises and undermines innovation and market competition.
Read at London Business News | Londonlovesbusiness.com
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