"Concord, NH - Attorney General John M. Formella and a bipartisan coalition of attorneys general are calling on Meta to better enforce its own policies about pharmaceutical and wellness ads on Instagram and Facebook and take additional measures to prevent AI-generated weight loss content in ads. These ads are likely to see an uptick during the holiday season and the new year, when conversations around weight loss and appearance tend to increase."
""Consumers deserve honest information, especially when it comes to their health," said Attorney General Formella. "Meta already has deceptive pharmaceutical and wellness advertising prevention policies in place, but those rules are meaningless if they are not enforced. We are urging Meta to take commonsense steps to stop misleading and AI-generated weight loss ads that prey on people's insecurities, misrepresent medical risks, and undermine trust in online marketplaces.""
"Meta has existing policies on pharmaceutical and health and wellness ads - but it is not sufficiently enforcing them. Advertisers are supposed to share information about the medical effectiveness and affordability of drugs, only target adults, and not run ads that push a "perfect" body type or foster unhealthy body images."
A bipartisan coalition of state attorneys general urges stronger enforcement of Meta's pharmaceutical and wellness advertising policies and additional measures to prevent AI-generated weight-loss ads. GLP-1 weight-loss drugs and related consumer-facing ads have grown rapidly, with many promotions involving non‑FDA approved or compounded products. Existing rules require advertisers to disclose medical effectiveness and affordability, restrict targeting to adults, and prohibit ads that promote an idealized body type, but enforcement appears insufficient. Many ads capitalize on body dissatisfaction, use close-ups and comparisons, and tie weight loss to life milestones, increasing consumer risk especially during holiday and new-year periods.
Read at InDepthNH.org
Unable to calculate read time
Collection
[
|
...
]