"They say that The Simpsons has predicted everything under the sun, and it's true that there's one episode of the animated series that reflects on how common it is for men to be completely clueless about the art of gift-giving, something that many women, however, do master. It's the one where Homer Simpson gives his wife, Marge, a bowling ball with his name etched on it."
"In fact, Diana Oliver, recently writing in this newspaper about the unequal burden on men and women during Christmas, recounted the case of a 46-year-old woman from Madrid named Marta who said the excitement of the holidays often turns into a burden when it comes to buying gifts. What exhausts me the most is taking care of all the gifts: checking that there is stock, finding the best prices, managing shipments"
Popular culture and personal anecdotes illustrate widespread gendered differences in gift-giving. Television sketches and shows portray men as clueless gift-givers while women are expected to manage holiday presents. Many women report emotional and logistical burdens—tracking stock, comparing prices, coordinating shipments, and ensuring timely delivery. Some men admit repeated failures or defaulting to inappropriate gifts. Researchers have designed studies to test whether women are objectively better gift selectors. The findings, anecdotes, and cultural examples point to an imbalance in responsibility and skill related to selecting and organizing gifts during holidays.
Read at english.elpais.com
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