"As explained by TikTok US: The local feed is a new tab on the TikTok home screen designed to help people stay connected to their community and discover what's going on nearby. It features local content related to travel, events, restaurants and shopping, as well as posts from small businesses and local creators. Which is not exactly new to TikTok, as such."
"This is probably the key point, because amid the recent controversy around TikTok's Privacy Policy update, in the wake of its American business being split out and sold into U.S. ownership, a key point of contention was the mention of enhanced usage of location data. Some users took that to mean that TikTok would now be tracking more personal information, which could, theoretically, see it used as a surveillance tool by its U.S. government-aligned ownership, if it so chose."
"It announced a full launch of the Local feed option in Europe last year, and now, U.S. users will also get access as well, which could help to promote local creators and businesses in the app. Posts in the Local Feed are shown to people based on location, the topic of the content, and when the content was posted, making it easier to discover what's going on locally."
TikTok USDS JV is rolling out a Local feed tab on the app's home screen for U.S. users to help people stay connected with their community and discover nearby content. The feed highlights local travel, events, restaurants, shopping, posts from small businesses, and local creators, with recommendations determined by location, content topic, and recency. TikTok previously tested Nearby/Local feeds in Southeast Asia and Europe before expanding to the U.S., aiming to promote local creators and businesses. The rollout follows debate over a privacy policy change that mentioned enhanced use of location data, which raised user concerns about tracking and prompted clarifications from TikTok US.
Read at www.socialmediatoday.com
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