"At the top of many people's privacy concerns is what data is being gathered about them as they browse the web. That information creates a profile of a person's interests that is used by a variety of companies to target ads. Windows 11 does this with the use of an advertising ID. The ID doesn't just gather information about you when you browse the web, but also when you use Windows 11 apps."
"Launch the Windows 11 Settings app (by searching for settings and then clicking the Settings icon, which looks like a gear) and go to Privacy & security > Recommendations & offers. On the screen that appears, move the slider to Off for "Advertising ID" near the bottom of the screen. You'll still get ads delivered to you, but they'll be generic ones rather than targeted ones, and your interests won't be tracked."
Windows 11 gathers personal data and retains some data collection practices despite reductions over the past decade. Information targets Windows 11 version 25H2. An advertising ID in Windows 11 creates an interest profile from web browsing and app use and operates independently of a Microsoft account and other computers. Users can disable the advertising ID in Settings under Privacy & security > Recommendations & offers by moving the Advertising ID slider to Off. Turning off the advertising ID stops targeted ads, leaving generic ads instead. A "Personalized offers" option also appears at the top of the same list.
Read at Computerworld
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