"Because the ad implied that viewers could use an app to remove a woman's clothing, we considered it condoned digitally altering and exposing women's bodies without their consent. It added that the ad was irresponsible, included a harmful gender stereotype and was likely to cause serious offence."
"Eight people complained to the Advertising Standards Authority (ASA) that the ad sexualised and objectified women, and was irresponsible, offensive and harmful. The YouTube ad for PixVideo - AI Video Maker, seen in January, showed a before and after image of a young women, with red scribble overlaid on her midriff in the former, and parts of her bare skin exposed in the latter."
"Saeta Tech, which owns PixVideo, said it understood why the ad was likely to cause offence, but blamed its presentation and messaging, rather than the intended use of its product. It said it prohibited the creation of nude or sexually explicit content and had automated detection and blocking tools to prevent such imagery from being generated."
The Advertising Standards Authority banned a YouTube advertisement for PixVideo - AI Video Maker after eight complaints. The ad displayed a before-and-after image suggesting the tool could remove a woman's clothing, with text stating "Erase anything." The ASA determined the ad implied viewers could use the app to remove clothing and create sexually explicit content, thereby condoning digital alteration and exposure of women's bodies without consent. The regulator ruled the advertisement irresponsible, harmful, and likely to cause serious offense. PixVideo's owner, Saeta Tech, acknowledged the ad's offensive presentation while maintaining the product prohibits nude or sexually explicit content creation and includes detection tools to prevent such misuse. The company paused all advertising pending internal review.
Read at www.bbc.com
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