""Users think they're getting a free VPN or SEO widget; in reality, their most private queries - health scares, finances, identity crises - are being slurped, anonymized, and resold," Dryburgh explained in an email. " Onavo and Jumpshot déjà vu, only worse: this time it's your inner dialogue." "We have access to 150+ million real user conversations. This is primarily clickstream data where a user has opted in to be tracked and automatically shared their ChatGPT conversations.""
""Of course we do not use any 'stolen' data," a company spokesperson said in response to our inquiry. "All data we use is 100 percent opt-in by the end-user and both GDPR- and CCPA-compliant," referring to the EU's General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). "This claim is absurd," said the spokesperson."
AI Optimization (AIO) is emerging as consumer interaction shifts from traditional search engines to AI-driven models and tools. Profound positions itself to give companies visibility into how they appear in AI responses. An AI visibility expert asserts that Profound has been collecting users' chatbot conversations via browser extensions, capturing highly sensitive queries and anonymizing and reselling that data. Profound denies improper use, stating all data is opt-in and compliant with GDPR and CCPA. A sales email cites access to 150+ million real user conversations, described as clickstream data where users opted in and shared ChatGPT conversations.
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