"The company is in an awkward growth phase. It's a 9-year-old startup and brought in half a billion dollars from July 2024 to July 2025. Wow! But its growth rate is slowing, and there's less urgency from businesses that have implemented new GDPR and privacy practices. Also, an unnoted factor in The Information's report is that OneTrust rocketed out to such early growth thanks in large part to being the recommended privacy partner by Google sell-side account execs."
"OneTrust has far greater adoption than any other consent management platform (the tech for collecting and managing consent data on behalf of publishers, primarily for GDPR purposes). Why? The interesting position for OneTrust here is that an obvious growth opportunity is (drumroll, please) advertising revenue. Except, the reason OneTrust has been the preferred vendor for Google is that it's the CMP that keeps its hands out of the ad revenue cookie jar, so to speak."
The company is nine years old and raised half a billion dollars between July 2024 and July 2025. Growth rate is slowing as businesses implement GDPR and other privacy practices, reducing urgency for CMP adoption. OneTrust achieved rapid early growth partly because Google sell-side account executives recommended it. OneTrust leads CMP adoption for collecting and managing publisher consent data primarily for GDPR. Advertising revenue appears as a clear growth opportunity, but pursuing it would conflict with OneTrust's role as a privacy-preserving vendor that avoids engaging with ad revenue flows. DHS increased ad spending, and a Republican-linked consulting firm benefited from a major contract, with records showing $77 million awarded to a Republican ad agency.
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