"There's lots of models that help make that very financially attainable, especially for startups and especially for companies that are gathering intimate information, because that's what data brokers want,"
"They want to help you get more customers so that you'll feed them more information."
"selling products and services that can cause harm in so many different ways, that present harm to you in the form of data breaches, that threaten [for example] domestic violence survivors, that make it possible for people to track them down and cause them harm."
IT professionals and companies bear responsibility to protect customer data privacy and can face legal penalties for failures. New regulatory efforts such as the California Delete Act are creating requirements for transparency and consumer opt-outs. Data brokers both buy and sell detailed user and company information, and brokers often target startups by offering financially attractive models in exchange for intimate data. Broker relationships can introduce security, safety, and ethical risks, including data breaches and enabling harm to vulnerable individuals. Companies should evaluate broker practices, implement contractual and technical safeguards, and consider ethical impacts before sharing or purchasing third-party data.
Read at IT Brew
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