"Almost all of the 20 U.S. state government-run health insurance marketplaces shared residents' application information with advertising and tech giants, including Google, LinkedIn, Meta, and Snap, according to a new investigation by Bloomberg."
"The report drives home the privacy problems created by pixel-sized trackers, which allow website owners to collect information about their visitors, often for web analytics and identifying bugs."
"Washington, D.C. paused its rollout of the TikTok tracker, and Virginia removed the Meta tracker from its website after Bloomberg found it was sharing residents' ZIP codes with the tech giant."
"Several companies and healthcare giants have had to notify millions that they inadvertently collected and shared their health information with tech giants, whose profits are derived from using consumer data for advertising."
An investigation revealed that nearly all U.S. state-run health insurance marketplaces shared personal application information with major tech companies like Google and Meta. Pixel-sized trackers, commonly used for web analytics, can inadvertently collect sensitive data if misconfigured. For instance, New York's exchange shared details about applicants, including information on incarcerated family members. Washington, D.C. shared demographic data with TikTok, while Virginia removed a Meta tracker after it leaked ZIP codes. This issue has previously affected telehealth startups and healthcare giants, highlighting widespread privacy risks.
Read at TechCrunch
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