"Texas said that for years, Netflix has falsely represented to consumers that it did not collect or share user data, when it actually tracked and sold viewers' habits and preferences to commercial data brokers and advertising technology companies, making billions of dollars a year."
"The Los Gatos, California-based company was also accused of quietly using "dark patterns" to keep users watching, including an autoplay feature that starts a new show when a different show ends."
""Respectfully to the great state of Texas and Attorney General Paxton, this lawsuit lacks merit and is based on inaccurate and distorted information," the spokesperson said in a statement. "Netflix takes our members' privacy seriously and complies with privacy and data protection laws everywhere we operate.""
"Texas' complaint quoted Netflix co-founder and Chairman Reed Hastings as saying in 2020, "we don't collect anything," as he sought to distinguish Netflix's approach to data collection from the approaches of Amazon.com, Facebook and Google."
Texas Attorney General Ken Paxton sued Netflix, alleging the company spies on children and other consumers by collecting data without consent. The lawsuit claims Netflix misrepresented that it did not collect or share user data while tracking viewing habits and preferences. It alleges Netflix sells that information to commercial data brokers and advertising technology companies, generating billions of dollars annually. The complaint also alleges Netflix uses dark patterns to keep users watching, including an autoplay feature that starts a new show when one ends. A Netflix spokesperson said the allegations lack merit and that Netflix complies with privacy and data protection laws.
Read at The Jerusalem Post | JPost.com
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